Graphic & Web Design, Photography, Package Design, Communications, Management
Portfolio
Robin Blaney
Accomplished, tech-savvy, creative, and highly resourceful self-starter seeking to apply expertise in communications, photography, web design, and graphic design to a challenging position where creative talents are rewarded and valued.
Skills
Illustrator
Photoshop
InDesigns
Premiere Pro
Wordress
CSS/HTMAL
Photography
Microsoft Office
Google Drive & Google Docs
Titles
General Manager
Art Director
Photographer
Graphic Designer
Web Designer
Communications
Creative Experience
With over 9+ years of experience in the Graphic Design, photography, and communications world, I bring clients a fresh and perspective with clean and modern designs that speak to your brand.
Photography, web design, graphic design, and package design??? I’m guess I am a bit of a Jack of all Trades. As such, I feel I bring a unique perpective to all of my projects by seeing the bigger picture. As a photographer I take my photos with design in mind. Where will this photo be used? What does it need to convey? When designing a website I immediately know what images & graphics we will need and how to create them and in what sizes, etc. All of these skills go hand in hand, and it helps to have someone who knows what they are doing on your side. Let me help you take your concept to reality with a consultation today!
Package & PRINT
With over 3 years of package design experience, I bring a fresh & crisp perspective to packaging that will tell the story of your brand while remaining compliant with FDA nutrition packaging guidelines & requiremnts and/or cannanis state and federal compliance rules and regulations.
Branding
Let me help you design a logo and brand that will capture the essence of your product/service and deliver it to your audience with ease and efficiency. I focus on cool, clean and simple lines and deliver multiple versions of your logo so you can effectively convey your message at various web browser widths.
Web Design
I create responsive WordPress websites using primarily the Divi theme with custom CSS styling as needed & SEO tools for webpage content, structured data and social media integration.
Team Management
As Art Director for a cannabis and CBD branding & package design company I manage a team of graphic designers, providing guidance and support to ensure creativity, originality, and compliance of client projects; as well as communicate with print and production teams to ensure a quality end-product is produced.
Brand Management
A logo is often the first thing that a customer sees when they encounter your brand, and it can convey important information about your business, such as its values, personality, and style. A well-designed logo can help to create a positive and professional image, while a poorly designed logo can have the opposite effect.
Branding is also important because it helps to create a consistent and cohesive image across all of your marketing materials, from your website to your social media profiles to your packaging. By establishing a strong brand identity, you can help to build trust and credibility with your customers, and make it easier for them to connect with your business on an emotional level.
Creative
impactful
Responsive
Package Design
I love doing package design! While working with a cannabis & CBD branding and packaging company for the last several years, I have worked my way up from Graphic Designer to Art Director and now manage a team of two graphic designers. In my role, I proofread all artwork, provide designers with style guidance and direction, create packaging templates, and communicate directly with our printers to ensure projects are formatted correctly and follow our proofing and production process.
Compliant
Functional
Mindful
Creative
Responsive Web Design
WordPress divi theme
I primarily design within the WordPress Divi theme/child theme using CSS and HTML to take styling to the next level.
Responsiveness in mind
It’s easy to keep responsiveness in mind within the Divi theme but even when it’s not perfect I always customize the mobile and table layouts so that websites stay cool, clean and funtional at all browser widths.
eCommerce and SEO
Beyond the initial informational webpage design I have helped clients create robsut eCommerce websites, and have familiarity and knowledge of how to utlize and maximize SEO using a variety of plugins for SEO integration and analyzation.
“You can’t use up creativity. The more you use, the more you have.”
– Maya Angelou
Photography Experience
- Self-started photography business building clientele through Google presence and social media.
- Manage client relations, project management, and implementation of photography projects.
- Wrote, edited, and produced videos for various clientele to increase engagement through social media.
- Wrote, edited, and produced internal videos to increase understanding of company goals and initiatives.
Featured Skills
I am super tech savy, and so when I have a need to learn a tool, I find a course and learn how to use it! I have taken the following courses over the years and have represented my skills in a table by percentages.
- WordPress Essentials (Lynda.com)
- WordPress DIY (Lynda.com)
- WordPress Ecommerce: WooCommerce (Lynda.com)
- CSS (Lynda.com)
- Photography 101 (Lynda.com)
- Premiere Pro (Lynda.com)
- Photoshop I (full semester school course, grade: A)
- Photoshop II (full semester school course, grade: A)
- Adobe Illustrator (full semester school course, grade: A)
- Digital Photography (full semester school course, grade: A)
- Illustrator – 95%
- Photoshop – 90%
- InDesign – 80%
- Premiere Pro – 60%
- Lightroom – 90%
- Wordpress – 85%
- CSS/HTML – 70%
- Microsoft Office/Google Docs – 95%
Videography
This was a fun recent project I did shooting product & lifestyle photography for Baci Kitchen, a local olive oil and kitchen sauces company. I also helped this client with part of their website design. Click on the link to see more.
